Tuesday, December 30, 2008

Erica Dee Goes Online

Erica Dee, a 7-year-old shop that brought contemporary fashion and boutique retail to the Corona Del Mar section of Newport Beach, California, will close in January. Owner Erica Dee Thomas said she was paying more than $20,000 in rent each month for more than 5,000 square feet in the exclusive area. “We have the wealthiest clientele in the world,” Thomas said about Corona Del Mar. “But the 2008 economy has affected them, too.”

Thomas made the decision to close her contemporary store Erica Dee and Erica Dee Kids after her landlord balked at renegotiating her rent. However, once the doors of Erica Dee’s physical stores close, she will open an e-commerce store at www.ericadee.com. She said the move will free her from paying heavy rent and some labor costs. She said she might open another physical store after the economy improves.

Sad to see another great boutique close along PCH in South Orange County. Note the photo on their website (also above) shot along PCH at Crystal Cove State Park between Laguna Beach and CDM.

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