Wednesday, August 5, 2009
Always at the forefront of all things fresh, Quiksilver has teamed up with The Standard hotels to make co-branded men’s and women’s swimsuits to be distributed via vending machines poolside at the hotel's four properties and online at ShoptheStandard.com.
Joshua Katz, director of marketing and communications at Quiksilver Inc., explains, “This is a 24-hour customer, and a lot of times they might not have a swimsuit but want to take a late-night swim, after the hotel’s boutique is closed.”
For added flavor, each design has a "Quik City Guide" on the inside waistband, with addresses of local places of interest. The vending machines will also dispense zines and $10 works of art from local artists. Four men's retro-inspired men's styles will be available as well as a classic black string bikini for the ladies. Step right up.